Why the funny name?

I wanted to call it Living Logic, but someone had taken that name for a page about interior design or something. That's OK: if they could show that it is really logic that they are using then that would be interesting.

I think it's pronounced Live Logic, with the first word rhyming with hive. But Live Logic, pronounced as an imperative, with the first word rhyming with sieve, works just as well, so, as you please.